Robin is a skilled brand and creative strategist specializing in brand positioning, identity, digital communications, and design. Originally from New York, she studied at the Connecticut Institute of Art and the Yale School of Management. After 17 years of experience in B2B marketing in professional services, capturing more than 40 industry awards, she founded McL brand design inc., a brand and marketing agency. She is also committed to advancing brand and creative industries through speaking, mentoring, and writing on leadership topics, with her next book launching this spring.